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Frequently Asked Questions
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Fastwell focuses exclusively on political CTV. We work with candidate campaigns, ballot measures, advocacy organizations, and public affairs efforts, either through an agency/consultant or directly with the organization.
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Yes. Many of our partners use us as their CTV buying desk. You keep the client relationship and strategic lead, and we handle planning, buying, campaign ops, and reporting. We can be white-label and stay behind the scenes if you prefer.
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Once we have the basics (geography, dates, budget, goals) and approved creative, most campaigns can launch quickly. Timing depends on targeting complexity, supply controls, and approvals, but we’re built for campaign timelines and we’ll give you a clear go-live date up front.
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Geo targeting: state, DMA, county, city, ZIP (where supported)
Contextual targeting: aligning to content categories and environments
Household-based segments: demographic and behavioral signals (where available)
We’ll recommend an approach based on your goal (reach, persuasion, turnout) and your geography, and we’ll be honest if a tactic is more “sounds good” than “works well.”
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CTV gives political campaigns more flexibility, precision, and visibility than traditional TV alone. Instead of buying broad schedules against programming, CTV allows campaigns to reach specific audiences across streaming platforms with more control over geography, frequency, and reporting. It works especially well for reaching voters who spend more of their time watching streaming TV than live linear television.
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You’ll run across premium CTV apps and streaming environments through trusted platforms and partners. Yes, we can apply inventory controls like exclusions (for example: avoiding sensitive categories, or specific types of content), plus pacing and frequency guardrails.